Project: Mercedes Benz Comparison Shoot
Studio Days: 2
Details: Our client contacted us about doing a comparison promotions that feature cars similar in cost as the Mercedes Benz. We sourced and rented three various 2015 model cars: Ford Fusion Titanium(Rolf’s Favorite), Chevy Malibu LTZ Turbo and the Honda Accord EXL. For the shoot we hired a car detail team to be on hand for cleaning and shinning these rides up to look great on camera. In Studio C lighting and shooting area was established for the photography and in Studio B the vehicles were staged for preparation. Between the two large studios we were able to rotate in & out the vehicles. Bob and his assistants were abel to create a set lighting scheme that not only had the highlights and details nailed, but made to so that it was functional for getting new vehicles onto the set.
Production: Car scouting, detailing of cars, assistants, and retouching.
See below for images and BTS shots.
